Who we help

We help B2B SaaS and health tech companies fix customer retention, create real value, and build products people actually want to use through strategic UX solutions.

If you’re running a B2B SaaS or health tech company and feeling like something’s just off with your product—maybe churn is too high, or your features aren’t sticking—we’ve got your back.

We specialize in UX strategy, research, and design that’s as smart as it is simple. And we do it all with a smile (and maybe a little Texas twang).

We’re your UX team (without all the fuss)

Look, we get it. You’ve got a lot on your plate, and figuring out why your product isn’t hitting the mark shouldn’t be another headache. That’s where we come in.

At Standard Beagle, we’ve been helping B2B SaaS and health tech companies nail their user experience for over a decade. We’re not just here to deliver a pretty design (although we do that too)—we dig deep into understanding your users, so we can help you fix what’s broken, keep customers happy, and grow your business.

No fluff, no jargon, just real solutions that work.

Challenges? Time for strategic solutions

Every company has its challenges. When your users are bouncing, your product feels like a puzzle no one can solve, and growth has stalled, it’s time to call in the experts. We’re here to help you get back on track.

Here are some of the common challenges we tackle for B2B SaaS and health tech companies just like yours:

Customer retention

Users are signing up, but they’re not sticking around. If your churn rate’s looking more like a revolving door, your UX might be the culprit. Let’s turn that around by giving your customers a reason to stay.

Product adoption

Got great features but no one’s using them? We’ve seen it before—complexity or confusion can keep your best work hidden. We’ll simplify things so your users can find (and love) everything your product has to offer.

Creating value

You know your product is valuable, but do your customers? When your users can’t see the benefits, it’s hard to keep them engaged. We’ll help make your value crystal clear through intuitive design and seamless user journeys.

Inefficient onboarding

A complicated onboarding process can scare off users before they even get started. We streamline the experience to get users up to speed fast—no frustration, just a smooth start from day one.

Simple, Smart, and All About Your Users

When it comes to solving your UX challenges, we keep things simple—no complicated processes or endless meetings. Our approach is all about digging into the heart of your user experience, understanding where things are going wrong, and creating designs that make everything feel effortless.

We start by getting to know your users, diving deep into what they need, what’s tripping them up, and how we can make their journey smoother. From there, we craft a tailored UX strategy that fits your business goals like a glove. Then, we roll up our sleeves and get to work, designing a product experience that not only solves problems but makes your users say, ‘Wow, that was easy.’

Ready for your own UX transformation?

Let’s take your product from frustrating to flawless. Get started with a personalized UX audit, where we’ll uncover the gaps, solve the pain points, and set you up for success. Ready to see what’s possible?

Specializing in B2B SaaS and health tech

We focus on the industries where smart UX design can make the biggest impact. Whether you’re in B2B SaaS or health tech, our team understands the unique challenges you face—and we’re here to help you solve them.

B2B SaaS
Simplifying complex products for seamless experiences
B2B SaaS products can be powerful, but they often come with complex workflows and steep learning curves. That’s where we come in. We help you simplify the experience, making sure your users can easily find value in your product without getting lost in the details.
Whether it’s streamlining onboarding, improving feature adoption, or reducing churn, we design with your users in mind—so your product can do what it’s meant to: help businesses succeed

Health tech
Designing for better outcomes and improved efficiency
In health tech, usability isn’t just nice to have—it’s critical. We understand that your products need to meet the needs of both patients and healthcare professionals, all while complying with strict regulations. Our approach balances the complexity of medical workflows with the need for an intuitive, user-friendly interface.
If you’re creating tools for patient engagement, medical research, or health data management, we ensure your product delivers the best possible outcomes through thoughtful, user-centered design.

What our clients say

Fantastic team to work with!

We are super pleased with the design and our dev team grabbed these design concepts and we are coded and up and running with ease.

VP of Business Development
Fleet Electrification Company

Very pleased with the work

Before bringing them in we were not sure what direction to go with and now we have a clear path forward that our developers will be working on to complete. Every stakeholder we have shared the mockups with have given positive feedback.

Software Dev Engineering Manager
Mednet Solutions

How to get started with us

Ready to solve your UX challenges? Getting started with Standard Beagle is easy. Here’s how we’ll work together to create a better experience for your users:

Let’s talk

We’ll kick things off with a discovery call to get to know your business, your users, and the challenges you’re facing. Think of it as a casual chat, no strings attached.
We build a plan

Based on what we learn, we’ll create a custom UX plan tailored to your specific needs. Whether it’s research, strategy, or design, we’ll map out the best path forward.
We transform your UX

Once the plan is in place, our team gets to work. From user research to design and everything in between, we’ll make sure your product delivers an experience your users love.

Don’t wait to improve your UX

Your customers are looking for a better experience. Let’s help you deliver it. Contact us today.